{"id":2071,"date":"2018-03-12T03:10:41","date_gmt":"2018-03-12T07:10:41","guid":{"rendered":"https:\/\/www.artik.com\/toronto-blog\/?p=2071"},"modified":"2025-10-09T23:31:50","modified_gmt":"2025-10-10T03:31:50","slug":"logo-build-canadian-brand-custom-apparel","status":"publish","type":"post","link":"https:\/\/www.artik.com\/toronto-blog\/logo-build-canadian-brand-custom-apparel\/","title":{"rendered":"More than a Logo: How to build a Canadian brand with Custom Apparel"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><div dir=\"auto\">\n<p>Adding your logo to <a href=\"https:\/\/www.artik.com\/t-shirts-and-apparel.html\"><strong>custom apparel<\/strong><\/a> is a great way to build a brand identity for your company. Create custom uniforms for your staff or merchandise for your favourite customers &ndash; if you put love into the design process your custom apparel will come out looking great.<\/p>\n<h1><strong>Step 1. What is your brand&rsquo;s identity?<\/strong><\/h1>\n<\/div><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2079\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5811.jpeg\" alt=\"Brand Identity\" width=\"800\" height=\"520\" srcset=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5811.jpeg 800w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5811-300x195.jpeg 300w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5811-768x499.jpeg 768w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5811-207x136.jpeg 207w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5811-260x170.jpeg 260w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/p><div dir=\"auto\">\n<p>Every company, charity, organization and team has an identity. It&rsquo;s more than your colour scheme and the shape of your logo, it&rsquo;s the people in your staff, the care you put into your product and the ideals that you stand by. Before <a href=\"https:\/\/www.artik.com\/custom-t-shirts.html\"><strong>ordering custom apparel<\/strong><\/a>, business cards and a website, consider what your brand&rsquo;s voice is. A strong voice will attract people to your business.<\/p>\n<h1><strong>Step 2. What to order?<\/strong><\/h1>\n<\/div><div dir=\"auto\">\n<p>There are countless options for custom apparel. For real, the possibilities are endless, from serious looking company uniforms to eccentric tank tops. Think about the brand you&rsquo;re building and have fun browsing the options and placing your order. Here are some popular apparel ideas:<\/p>\n<p><strong>Custom tee shirts:<\/strong> T-shirts are a staple of the custom apparel world. They&rsquo;re affordable, comfortable and customizable with screen printing. If you&rsquo;re unfamiliar with <a href=\"https:\/\/www.artik.com\/custom-t-shirts.html\"><strong>screen printed t-shirts<\/strong><\/a>, check out our <a href=\"https:\/\/www.youtube.com\/watch?v=4JrDXm0R6Vs\">video on how custom tees are made<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4JrDXm0R6Vs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2080\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5808.jpg\" alt=\"Artik\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5808.jpg 800w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5808-300x200.jpg 300w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5808-768x513.jpg 768w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5808-140x94.jpg 140w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/p><div dir=\"auto\">\n<p><strong>Screen Printed Hoodies:<\/strong> Living in Canada, we&rsquo;ve all experienced the winter months that seem to stretch long into Spring. Just getting out of bed on a chilly March morning can be miserable without a cozy sweater and some thick socks. If you have a company or project associated with warmth and comfort, <a href=\"https:\/\/www.artik.com\/apparel\/sweatshirts.html\"><strong>customizing sweatshirts<\/strong><\/a> is a really good idea.<\/p>\n<p>Got a modern\/techy brand? Get the Silicon Valley look with customized hoodies and zippered sweaters. Sweaters can be screen printed or embroidered if you want that top of the line look.<\/p>\n<p><strong>Custom Socks:<\/strong> Yup! Add your design to socks and let people walk around in &lsquo;em. Go with a creative design for socks, people get excited about socks with their niche interest on them. Take a look at all the unique sock shops popping up around Canada and you&rsquo;ll see socks for taco lovers, beer drinkers, political icons and just about everything else. Connect with people&rsquo;s passion and your <a href=\"https:\/\/www.artik.com\/apparel\/canadian-made-apparel.html\"><strong>custom socks<\/strong><\/a> will be super popular.<\/p>\n<\/div><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2082\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5810.jpg\" alt=\"IMG 5810\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5810.jpg 800w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5810-300x169.jpg 300w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5810-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/p><div dir=\"auto\">\n<p><strong>Custom Sports Uniforms:<\/strong> I recently went down to San Diego for a convention. Walking through the parks, I noticed all the junior baseball teams had the same name &ndash; two teams of little kids wore logos that read The Padres. Sitting in the stands, a baseball player&rsquo;s mom overheard me asking about the name, &ldquo;The Padres sponsor all the junior teams around here.&rdquo;<\/p>\n<p><a href=\"https:\/\/www.artik.com\/sports-uniforms.html\"><strong>Designing branded sports uniforms<\/strong><\/a> with your logo or company name on them may sound out of left field (pardon the pun) but it is a powerful way to get noticed. Teams love their sponsors and players love their jerseys &ndash; especially if they&rsquo;re customized with their name and player number on the back. If you&rsquo;re sponsoring a local team or getting jerseys made for the company league, there are a ton of options. But we&rsquo;ll save that for another article.<\/p>\n<p><strong>Embroidered Baseball Caps:<\/strong> Definitely not just for baseball players, <a href=\"https:\/\/www.artik.com\/headwear\/brand-name-baseball-caps.html\"><strong>custom embroidered baseball caps<\/strong><\/a> are perfect for businesses and special events. Put some extra thought into the design of your caps, people will hold onto a favourite hat for years.<\/p>\n<\/div><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2083\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5807.jpg\" alt=\"Custom hats\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5807.jpg 800w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5807-300x225.jpg 300w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5807-768x576.jpg 768w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5807-640x480.jpg 640w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/p><div dir=\"auto\">\n<p><a href=\"https:\/\/www.artik.com\/headwear.html\"><strong>Customized Winter Hats:<\/strong><\/a> Warm up your company&rsquo;s image with embroidered beanies and toques. Ideal for outdoor winter events, staff uniforms and merchandising, winter hats are especially popular here in Canada.<\/p>\n<p><strong>More Winter Apparel Ideas:<\/strong> Scarves look incredible with a custom logo knit right into the fabric. Make it bright and stylized! A scarf is a very fun and memorable piece of apparel. Winter gloves are another favourite, add your design to the back and give them out on particularly cold days.<\/p>\n<p><strong>Custom embroidered jackets:<\/strong> Ideal for outdoor working staff or outdoorsy companies. A custom embroidered coat or jacket is a high value apparel item that can fetch a high price and establish your brand as a titan of the industry. No kidding, when people see a customized jacket they see a strong brand that is here to stay.<\/p>\n<h1><strong>Step 3. Designing your apparel<\/strong><\/h1>\n<p>Create a design that stands out but isn&rsquo;t dated. Is bright but looks good. Is strongly branded but not overly corporate.<\/p>\n<p>Easy enough, right?<\/p>\n<p>When you&rsquo;re<a href=\"https:\/\/www.artik.com\/t-shirts-and-apparel.html\"><strong> creating custom apparel<\/strong><\/a>, it can be wise to go to a professional designer for help. Get a lot of ideas and see what people think.<\/p>\n<\/div><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2084\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5812.jpeg\" alt=\"Design Custom Apparel\" width=\"800\" height=\"1156\" srcset=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5812.jpeg 800w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5812-208x300.jpeg 208w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5812-768x1110.jpeg 768w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5812-709x1024.jpeg 709w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/p><div dir=\"auto\">\n<p>You&rsquo;ll be happy you put the extra care into your design when you open the boxes and see the clothes you created.<\/p>\n<h1><strong>Step 4. Getting them out there<\/strong><\/h1>\n<p>What&rsquo;s the point of designing your own apparel if it just sits in the box? Share them with the world!<\/p>\n<p>If you&rsquo;re running a company with foot traffic, set up a display with merch. If you have staff, give them each their new uniform. Your social media following will like, share and repost you for a chance to win sweet apparel prizes.<\/p>\n<p>When you put love and care into the design of your brand and your apparel, people will notice. They&rsquo;ll wear you, represent you and feel connected to your work.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2085\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5813.jpeg\" alt=\"Custom Apparel\" width=\"800\" height=\"1200\" srcset=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5813.jpeg 800w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5813-200x300.jpeg 200w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5813-768x1152.jpeg 768w, https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2018\/03\/IMG_5813-683x1024.jpeg 683w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adding your logo to custom apparel is a great way to build a brand identity for your company. Create custom uniforms for your staff or merchandise for your favourite customers &ndash; if you put love&nbsp;[..]&nbsp;&nbsp;&nbsp;<a class=\"moretag\" href=\"https:\/\/www.artik.com\/toronto-blog\/logo-build-canadian-brand-custom-apparel\/\">Read More<\/a><\/p>\n","protected":false},"author":18,"featured_media":2072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72,192,70,4],"tags":[210,218,217,216,98],"_links":{"self":[{"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/posts\/2071"}],"collection":[{"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":16,"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/posts\/2071\/revisions"}],"predecessor-version":[{"id":4067,"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/posts\/2071\/revisions\/4067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/media\/2072"}],"wp:attachment":[{"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/media?parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/categories?post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artik.com\/toronto-blog\/wp-json\/wp\/v2\/tags?post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}