Utkata Yoga is a Toronto startup bringing yoga into offices across Toronto.
Canada’s first and only 30-minute office chair yoga service that requires nothing but the chair you’ve been sitting in all day! No yoga mat, no yoga clothes, and no yoga experience are needed!
For a flat rate, an Utkata yoga instructor will come to your office and lead a half-hour yoga class, and all you need is an office chair to perform these invigorating yoga moves.
We were inspired by Utkata’s unique business model which has earned it a ton of press and some big name clients, and we were also inspired by Utkata’s unique branding.
If your company has a unique business model, you’ll need to build word of mouth through strong branding and a professional appearance. We love Utkata’s white-on-black logo which can be found on their custom printed t-shirts, their Toronto trade show banners and across their website.
Read the full interview with Utkata founder at StartupHereToronto.
As you develop your own company’s brand, here are a few lessons to take from Utkata Yoga
1. Build an audience of fans in your niche as Utkata has done with the yoga community on their Instagram
2. Reach new audiences through public talks and local events, like Utkata founder Inna did at TechTO,
3. Show up to tradeshows related to your field and make an impression with a unique tradeshow display
4. Design your logo to suit your brand
5. Give your team matching screen printed t-shirts and uniforms to build a professional appearance!
6. Do amazing work and let word of mouth earn you new clients.
7. Take a stretch!