IDEAS FOR USING POCKET CD-ROM's™

Digital Business Cards

When was the last time you handed out a business card and watched it become the focal point of the ensuing conversation? Pocket CD-ROM's take the traditional printed business card to the next level, with basic name and contact information printed on the face of the disc - like any other card - but with a full, robust interactive multimedia presentation about you and your company, offering all the information you need your customers or prospects to have in order to help them to understand the specific benefits you can provide over and above your competitors.

Using rich interactive multimedia, your message will be designed to communicate in an entertaining and engaging fashion, resulting in improved retention and a prospect not only more highly motivated to explore a relationship with your company, but equipped with the tools at hand to do so!

For example, some features available on Pocket CD-ROM's include:

- a hyperlink to a specific web site, which can be password protected to facilitate secure e-commerce transactions,

- a simple one-button option to automatically add your name to their favorite contact manager/scheduler program.

Trade Show Materials

Anyone who has attended a typical trade show knows what its like to be bombarded with brochures, flyers, catalogues and premium gifts - even traditional CD-ROM's - until you can't physically carry anything more. The challenge facing exhibitors is to find something to offer interested parties that has all the requisite WOW appeal and perceived value, yet can still hold all the information they need to put into that individuals hands.

Pocket CD-ROM's score on all counts. Fully functional CD-ROM's that work in virtually any CD-ROM drive, they can carry the equivalent of thousands of pages of text along with video, music, animation and all the media elements required to stimulate and entertain the user. And yet they can easily slip into a shirt pocket or credit card wallet.

Music Demo / Digital Portfolios

Pocket CD-ROM's are the perfect medium for promoting a band's music video or a photographers portfolio. We can even offer specialty features, like the Ticket CD which has a removable tab that allows the Pocket CD-ROM to double as a 'void-able' entrance ticket or VIP pass as well as multimedia value added promotional tool.

Corporate Profile / Annual Report

You company may be innovative and leading edge - but how do your communicate the volume of financial information typically contained in an annual or quarterly report - with the enthusiasm felt by your CFO?

Pocket CD-ROM's allow you to tell your story with excitement and pizzazz - bringing your charts and graphs to life and even making them entertainment in their own right! Let your shareholders hear from the CEO personally. Show the video new footage of a new factory or product line.

Digital Catalogues

How do you speak to today's consumers - jaded and overwhelmed individuals who grew up with Hollywood, television and a rich media environment? Why be merely one more printed catalogue with static images and a high production cost? Why not stand out in the sea of catalogues and brochures that floods your consumers mailbox each and every week?

Pocket CD-ROM's can hold thousands of pages and photographs as well as video, audio and animation. Of course your product can benefit from being showcased in this fashion? But, more importantly, with on-disk links to your secure e-commerce web site, you can invite your customer to point, click and buy within seconds of seeing the product of their dreams in your digital catalogue - without waiting a minute or more for a graphic rich web page to download, and without having to surf and navigate their way through a complicated web of competitors before even getting to your site.

With Pocket CD-ROM's you can give the customer what they want, with a lower cost to you - and you can position yourself as an environmentally responsible company in the process - you are assured that no trees die in the making of your Pocket CD-ROM's

Promotional Announcements / Digital Press Kit

Pocket CD-ROM's give your company's press releases the best shot at surviving the editor's blue pencil! Elevate your announcements from one or maybe two pages with limited sizzle, to a full multimedia presentation - complete with live interviews, product shots and even story angles. You can even provide all photo elements required to put your story into print right away!

Event Invitations

Whether you're inviting a select group of VIPs to the opening of an exclusive nightclub, or simply want to send out the most cutting edge wedding invitations on the market, Pocket CD-ROM's add the flair and excitement you need to prepare your attendees for the experience yet to come. With instant, on-line RSVP capabilities, a location map that your guest can print out and rich multimedia, there's no doubt that your invitations will generate a high percentage of positive responses - and they'll more than likely be a big part of the conversation on the big night too!
Another idea mentioned often is using Pocket CD-ROM's for resumes!

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ARTIK 589 King St. W. Toronto, Ontario M5V 1M5 Phone(416) 815-7770 Fax: (416) 815-1444